Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.
Yellow Pages, which started as literally, the yellow pages in the back of the phone book, used to be a key form of advertising. You had to be there. Now the book amazingly continues to be printed in a variety of small formats.
The display ads are primarily bail bonds companies, plumbers, along with criminal and ambulance chaser attorneys.