Resource Articles

Don’t Let Your Clients’ Ads Be Skipped

Consumers now control when, where, and how they interact with brands. Brands no longer control the medium, the message or the consumer.

Service Done Right – The Magic Words - Part 2

Remember the “magic words”? Growing up, my mother would always ask me “what is the magic word?” Of course, it was either ‘please’, ‘thank you’ or ‘sorry’.  Let’s also not forget about ‘you’re welcome’ and ‘excuse me’. It didn’t take too long before I remembered to say them all the time.

Service Done Right

Recently, I had the pleasure of eating at a Chick-fil-A®. Here in Iowa, we only have nine in our state. My first experience was a couple of years ago while traveling out of state with a group.  They constantly talked about how much they looked forward to it.  Because I had not eaten there before, I didn’t understand their excitement, but I quickly learned why they held the restaurant in such high regard.

Where Do You Want to Take Your Life and Business?

Accomplishing goals are a key part of life’s journey. Growing up, we went through various education stages graduating at different levels. Each of these levels is celebrated with a ceremony of some type. And we all have achieved personal goals. In business, we have professional goals. It’s important to acknowledge them as well. That’s why the incentive and recognition segment of our industry is so valuable.

Promotional Success Quantified! How To Turn A Prospect Into A Client

A Scintillating, Sales Stimulating Piece Put together by Rick Greene, MAS

The title of this article certainly makes BOLD promises! 
Read on, seekers of truth… because TRUTH is what I have to offer!

Owning our Own “Oscars Oops’s”

The Oscars mix-up was a hot topic following up the 2017 ceremony. As I think about this and the error that was made, I believe there are several lessons that we can walk away with.

If you are in doubt – ASK.

Trade Show Tips You May Not Have Thought Of...Really!


Attending trade shows give us a great advantage. We are able to see what’s new, strengthen relationships with suppliers and our distributor colleagues, as well as benefit from a variety of education sessions.

Teamwork Makes the Dream Work

As I sat on the edge of my seat during game 7, I thought about the Chicago Cubs and the Cleveland Indians and how much adversity they had overcome. Teamwork brought them to the World Series. Not one single person or play, but combined effort. The value of that teamwork was on display last Wednesday night.

Mindless Drones Selling Promotional Products

It's actually no "secret" that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business envirnonment. My PPAI award-winning industry resource program has been offering relevant business building information and industry commentary for years.

Happy New Year NOW!

As we stare down the end of the year, New Year resolution and ‘fresh start’ buzz is everywhere. All the talk is how New Year’s is going to be a turning point and goals are ready to be kicked off with a flourish when it gets here. The excitement is about finally doing it all right and by gosh, it is going to start on January 1st!!
Blah, blah, blah. 

5 Tips for Your Email Campaigns

Email marketing can be invaluable to your business if used effectively. It is a great, inexpensive way to attract new customers, show your existing customers hot and new products, generate sales, and drive traffic to your website.

Here are 5 tips to remember when creating your next email campaign:

The TIME of Your Life

Take 10 seconds and count out on your desk or chair with your hand…1, 2, 3, 4, 5, 6, 7, 8, 9, 10. That’s TIME. 10 seconds has passed, there are 60 seconds in a minute, 60 minutes in an hour, 24 hours in a day…and on it goes. You get the idea.

$2.00 a Slice!!

You would think that $2.00 a slice refers to buying pizza by the slice…but in this case, I’m referring to slicing a piece of paper. One piece of paper. 

Doing business with me has its pros and cons. Because I’m an older, sometimes crotchety businessman, I appreciate good business when I experience it. I can be a good tipper and very personable when I’m out buying things. 

What Can We Learn from Ketchup?


At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial
. This commercial with a Carly Simon song as a musical backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle. 

“The Online Video Marketing Revolution”

Marketers everywhere are ready for a sweeping revolution taking place online. With the world population of online video viewers slated to reach over 1.5 billion in 2016, marketing professionals have taken notice.  

“The Video Marketing Revolution” infographic below highlights the explosive popularity of online video and its proven effectiveness for improving sales