Resource Articles

Service Done Right


Recently, I had the pleasure of eating at a Chick-fil-A®. Here in Iowa, we only have nine in our state. My first experience was a couple of years ago while traveling out of state with a group.  They constantly talked about how much they looked forward to it.  Because I had not eaten there before, I didn’t understand their excitement, but I quickly learned why they held the restaurant in such high regard.

Where Do You Want to Take Your Life and Business?



Accomplishing goals are a key part of life’s journey. Growing up, we went through various education stages graduating at different levels. Each of these levels is celebrated with a ceremony of some type. And we all have achieved personal goals. In business, we have professional goals. It’s important to acknowledge them as well. That’s why the incentive and recognition segment of our industry is so valuable.

Promotional Success Quantified! How To Turn A Prospect Into A Client

DO NOT SHARE THIS WITH OTHER SALESPEOPLE!  The SECRET is here.
A Scintillating, Sales Stimulating Piece Put together by Rick Greene, MAS

The title of this article certainly makes BOLD promises! 
Read on, seekers of truth… because TRUTH is what I have to offer!

Owning our Own “Oscars Oops’s”

 

The Oscars mix- up has been the hot chatter for a couple of weeks now. As I think about this and the error that was made, I believe there are several lessons that we can walk away with.

If you are in doubt – ASK.

Trade Show Tips You May Not Have Thought Of...Really!

 

Attending trade shows give us a great advantage. We are able to see what’s new, strengthen relationships with suppliers and our distributor colleagues, as well as benefit from a variety of education sessions.

In January our industry hosts two great industry events…The PPAI Expo and the ASI Show Orlando.

Teamwork Makes the Dream Work

As I sat on the edge of my seat during game 7, I thought about the Chicago Cubs and the Cleveland Indians and how much adversity they had overcome. Teamwork brought them to the World Series. Not one single person or play, but combined effort. The value of that teamwork was on display last Wednesday night.

Mindless Drones Selling Promotional Products

It's actually no "secret" that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business envirnonment. My PPAI award-winning FreePromoTips.com industry resource program has been offering relevant business building information and industry commentary for years.

Happy New Year NOW!
Happy New Year


As we stare down the end of the year, New Year resolution and ‘fresh start’ buzz is everywhere. All the talk is how New Year’s is going to be a turning point and goals are ready to be kicked off with a flourish when it gets here. The excitement is about finally doing it all right and by gosh, it is going to start on January 1st!!
 
Blah, blah, blah. 
 

5 Tips for Your Email Campaigns




Email marketing can be invaluable to your business if used effectively. It is a great, inexpensive way to attract new customers, show your existing customers hot and new products, generate sales, and drive traffic to your website.


Here are 5 tips to remember when creating your next email campaign:

The TIME of Your Life
Time Clock


Take 10 seconds and count out on your desk or chair with your hand…1, 2, 3, 4, 5, 6, 7, 8, 9, 10. That’s TIME. 10 seconds has passed, there are 60 seconds in a minute, 60 minutes in an hour, 24 hours in a day…and on it goes. You get the idea.

$2.00 a Slice!!

You would think that $2.00 a slice refers to buying pizza by the slice…but in this case, I’m referring to slicing a piece of paper. One piece of paper. 

Doing business with me has its pros and cons. Because I’m an older, sometimes crotchety businessman, I appreciate good business when I experience it. I can be a good tipper and very personable when I’m out buying things. 

What Can We Learn from Ketchup?
Heinz Ketchup Bottle


Anticipation…

At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial
. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle. 

“The Online Video Marketing Revolution”
The Online Video Revolution

Marketers everywhere are ready for a sweeping revolution taking place online. With the world population of online video viewers slated to reach over 1.5 billion in 2016, marketing professionals have taken notice.  

“The Video Marketing Revolution” infographic below highlights the explosive popularity of online video and its proven effectiveness for improving sales

Massacre Your Challenges!
Jump for Joy

I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. Generally, I’ll glance at a person’s bio to make sure the connection makes sense for me. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.

Recently, a distributor reached out to me and I have to say, I was impressed by his bio.

Play Ball!
Jeff and Ryan at Spring Training, Promotional Products Work Week


My 16-year-old son and I just returned from a trip to Phoenix for Spring Training
. Love us or hate us, we are Dodger Fans. Actually my son is the big fan. I’m just along for the ride, but am catching the vision. My family was in the sporting goods business and we have always had great sports event tickets and I do like going to games.

Building memories and experiences with my son is important to me. As part of that parenting plan, I’m working on liking baseball even though it moves a bit slow for my taste.

With a new ownership group and what should be the dream team, I could start bleeding Dodger Blue again. Although so far it didn't quite work out that way for the 2013 Laker “Dream Team".

Pages