I was fortunate to have been invited by Shumsky Promotional to a great end-user event. The QCA Distributor Advocacy Council invited folks from a broad array of industry categories. These included research software providers, insurance brokers, law firms, transportation and logistics companies, property management services, city government, and publishing houses. We met at the home of Dayton Dragons baseball team at Fifth Third Field in downtown Dayton, Ohio to check out new products and ideas.
Shumsky was kind enough to invite me to speak to the event attendees as part of the program. I spoke from the perspective of QCA on the importance of safe and compliant products and from a former end-user’s perspective on the importance of brand protection. I always look forward to the opportunity to connect the dots every time I have the opportunity to share ideas on transparency of the entire supply chain.
All of this got me thinking: have we met? Well, maybe not literally, but have you taken the time to "meet up" with the basics of why it's a good idea to source from QCA-accredited suppliers? I spoke to the end-users, not just about the “right way” to do business in promotional products, but about the concept of simply doing the right thing for them and protecting their brand.
At QCA we have produced a series of white papers called the “Knowledge Series.” I suggest you check it out if protecting the integrity and reputation of your brand is as important to you as mitigating risk.
Mitigating risk by sourcing safe products up front is a far better alternative than incurring costs and the damage of a recall, lawsuit, public relations nightmare and most importantly the loss of consumer goodwill from a failed product. The need to source safe products is not going away and is something that cannot be ignored. Bottom line, consumers want to be safe and they have every right to expect that from the people they do business with. This idea, of course, works its way right back up the supply chain to each and every one of us.
The role of Shumsky, as well as with the eleven other members of the Distributor Advocacy Council, is twofold. First, they want to ensure they are securing accurate documentation from their vendors on an ongoing basis while sourcing from QCA-accredited suppliers. Second, they are passionate about helping other suppliers understand the importance of safety and compliance by using accreditation as a parameter to determine preferred supplier status.
How about you and your organization? Do you have a sales or marketing meeting coming up soon? Maybe we can "meet up" in person. I always look forward to the opportunity to help convey a better understanding of the processes of QCA accreditation and the increasing market differentiation it provides. I'd love to do that for you and your team. Sound interesting? Send me a note at [email protected] or give me a call at 864-640-1499.
If you’d like to read more, please check out my column at Promo Marketing Blog.
Jeff Jacobs has been an expert in building brands and brand stewardship for more than 30 years. He’s a staunch advocate of consumer product safety and has a deep passion and belief regarding the issues surrounding compliance and corporate social responsibility. He is the executive director of Quality Certification Alliance, the industry’s only non-profit dedicated to helping suppliers provide safe and compliant products. Follow Jeff on Twitter, or reach out to him at [email protected].