There’s a famous old saying, “Fool me once shame on you. Fool me twice, shame on me.”
In the words of President G.W. Bush 42 “There’s an old saying in Tennessee. I know it’s in Texas, probably in Tennessee, that says: ‘Fool me once...shame on...shame on you...if fooled, you can’t get fooled again.” Trust. It’s not something our industry is known for.