Industry Commentary

Trust in the Industry Built on Paranoia

There’s a famous old saying, “Fool me once shame on you. Fool me twice, shame on me.” 

In the words of President G.W. Bush 42 “There’s an old saying in Tennessee. I know it’s in Texas, probably in Tennessee, that says: ‘Fool me once...shame on...shame on you...if fooled, you can’t get fooled again.” Trust. It’s not something our industry is known for. 

A Supplier Nightmare and Why Go to Trade Shows

Would You Want Your Client to Take These Mugs?

After attending the Specialty Advertising Association of California (SAAC) trade show in California, I again have come back invigorated! Full disclosure here...I like trade shows. I believe good business is based on strong relationships and trade shows give me the opportunity to meet face-to-face with my colleagues. Trade shows also provide access to a variety of educational opportunities and product information that I can’t get from a catalog.

Honesty…a Timeless Value


Business dealings fascinate me. Having a value system that is based on honesty and doing what you say, to me just isn’t that hard. And I don’t think it is just because I am more seasoned in my age that I believe that. Lately, a few situations have come up in business that got me thinking about these things and the values I hold with high regard. 

Why Beein Edukated is Gud 4 U

"Education's purpose is to replace an 
empty mind with an open one
."
Malcolm Forbes

“Education is what remains after one has 
forgotten everything he learned in school.” 
Albert Einstein

Changing Tides…

Can You Relate to This?

Business, like life, ebbs and flows. At times, most of us ponder the things that drive us nuts as we evaluate our career choice. These days our industry is facing more challenges than we may be accustomed to. How many of the following thoughts have captured your thinking at times?



Could Your Promotional Products Business Withstand a Recall?

Just for a moment try to imagine that a promotional product you sold to your largest customer has suddenly become the subject of a government recall.  Hundreds or even thousands of consumers have to be notified immediately that it may be dangerous to use the item that was given to them as a gift.  And to be sure there’s no confusion, pictures have to be posted in multiple locations and on the Internet showing the ill-fated product with your customers logo displayed next to the danger warnings.  The product you chose is now a public albatross for everyone invol

Maximize Your Trade Show Experience

An old friend and business colleague and supplier Jay Busselle posted a Linkedin poll question asking why people go to trade shows. 

The featured answers were:
Nothing better to do
"Scan my badge and send me 5 catalogs"
Look for new ideas/new products
Source new vendors/suppliers
Participate in education/training
 

Break Time Comments from a Seasoned Distributor

 A Commentary from Glenda Stormes-Bice

It’s finally time for spring break...but my thoughts can be applied to any time of the year. It takes until now for people who glut up the gym with New Year’s resolution work out plans to finally succumb to inertia and return to their couch, leaving the gym peaceful once again for us regulars. I am glad they’re gone, and it gives me food for thought. It’s probably high time I evaluating my goals for this year to see if I was also giving up on anything too fast. 

Who is Crazier…Our Clients…Or Us?

Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however,  that in every business situation, there are lessons that can be learned.

This column isn't just an opportunity to gripe, but to commiserate together and think about what it is that makes us successful. In the end, I'm happy to play Dr. Jeff and give you the
opportunity to vent.

A Salute to Our Industry’s Heroes


When I penned this title I felt like a patriotic song should be playing. Anyone who follows my writings and rants will know that I typically relate real world stories into my commentaries. 


Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes...those road warriors that spend time on the away from home to help us. They are a vital part of our industry.

Will This Industry Last?

 


A good friend gifted me with a rare historical find. Going through his late grandfathers “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio mailed December 3, 1912. This company offered a “full line of advertising novelties, calendars, rubber novelties, etc”. Holding this piece of history in my hand reminded me of how long custom imprinted products have been around! 

R Apologieez if ufind thiss Offencive

 

There is no denying that business is being done through online social media. This is one of the benefits of our online presence and the connections we make there.Truly, there is a new world of opportunity these days.

“Seek First to Understand, Then to Be Understood."

The Stephen R. Covey quote in this title pretty much sums up what I want to communicate in thisRant: “Seek First to Understand, Then to Be Understood.”

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