Email marketing can be invaluable to your business if used effectively. It is a great, inexpensive way to attract new customers, show your existing customers hot and new products, generate sales, and drive traffic to your website.
Here are 5 tips to remember when creating your next email campaign:
1. Know Your Audience
In order to create a successful email campaign you should know your audience. What products are they interested in, do they enjoy visuals more or written content? Once you know who will be reading your emails, it will be easier to decide what to market to them.
2. Make Your Subject Line Shine
Recent studies show 47% of email recipients open an email based on the subject line along. Think of your subject line as the first impression, it is what the recipient sees before even opening your email to view the contact. So make the subject line demand the recipient's attention.
3. Give Your Email Campaign a Consistent Look and Feel
With each email campaign you develop, it should have a consistent look and feel. By being consistent, it will help build brand recognition and a relationship with the recipient. Use the same color scheme, fonts, and similar layouts.
4. Create an Incentive for the Customer to Engage
You've sent your email, great! But, what's next? With each email, you should give your recipient an incentive to engage. Whether it is offering more information, a discount if they order a product using a promotional code, or a sign up here to receive the latest offers button. Give the recipient a reason to engage with your business.
5. Be Aware of When and How Often You Send Your Emails
We all have been hit with more emails then we would like, which then leads to us hitting "Click here to unsubscribe." Don't give your recipients a reason to unsubscribe, monitor when and how often you send emails to develop a plan that works for your business.